About us

Our leadership team


Mike Fetters, CEO & Founder, black and white photo in a teal and white design with a logo.

An experienced senior leader in Revenue Operations, business transformation, and global Salesforce implementations across SaaS, technology, and digital sectors

Nick Winwright, Co-Founder. Black and white photo within a teal-accented graphic.

Nick Winwright has 24 years of experience in Technology and Product delivery, specialising in Agile, SaaS, and transformation leadership.


Adam Gill, co-founder, in a circular portrait. White frame with turquoise accents and a logo.

Adam is a 9x certified Salesforce specialist with extensive experience in global implementations, excelling in delivering tailored, best-practice solutions.

We believe


Unlock your business potential with Formidable Minds –

experts in Revenue Operations, Salesforce Consulting and Agile Delivery.


We’re your dedicated partner for driving growth and success.


At Formidable Minds, we partner with ambitious businesses ready to scale by aligning sales, marketing & customer success strategies around what matters most – the customer. 


With our expert CRM experience we help you uncover blind spots, optimise customer journeys and drive sustainable growth. Ready to take your business to the next level? Let’s make it happen – call us today! 


Our clients


Just some of the amazing clients we have worked alongside…

Our values


Word cloud with keywords: loyalty, honesty, leadership, authenticity, execution, results-matter.

People first

Putting ‘People First’ is not just a mantra, it’s a way of life. It means valuing and prioritising individuals above all else, fostering a culture of inclusivity, empathy, and mutual respect that leads to greater success for all.

Authenticity 

Be genuine and true to ourselves. Stand up and bring our authentic selves to the business and our customers, then we will truly drive innovation and creativity in what we deliver.

Execution 

Taking action and a laser focus on delivery by making things happen. Like a good chef, we take the ingredients and turn them into something delicious without keeping you waiting too long.

Customer centric 

Putting the needs of our customers at the heart of all of our decision making. Like a compass, our customers point us in their direction of travel which we enable by creating a formidable partnership.

Results matter

In a world where success is measured by results, ‘Result Matters’ is the guiding principle that separates the good from the great. It is the driving force behind achieving our goals and pushing ourselves to be better, every day.

Be formidable, request a call back today